How does Link Popularity work ?

Here’s an example of how I believe link popularity works:
Let’s say that “Hotels Web Site” Web site has a link to “Web hosting web site”. This probably won’t help “Web hosting web site” link popularity for the keywords “Web Hosting” However, if both “Hotel Web Site and Web Hosting Web Site” are located in the India and in both the India keyword is mentioned on the page some where, and people are searching for “india web hosting” the quality of that link, may have just gone up a little. There’s now a common word (India) between the sites. It probably won’t help for those people simply searching for “Web Hosting”, but may help if they’re searching specifically for “Web Site Hosting in India”. A higher quality link for “Web Hosting Web Site”, however, would be one from “Web Hosting Related Pages or Directories,” which has a theme of “web hosting”. That is exactly the kind of link that the search engines would credit toward link popularity. The key is in having that common thread between the sites.
What to do to increase the link Popularity ?

Directories Listing
It is important to note that the sheer number of incoming links is not as important as the quality of the sites that are doing the linking. It is important to get listed in the popular directories, such as Yahoo and the Open Directory Project (www.dmoz.org). yahoo can list for free for non-commercial sites ( Although it takes a while to get listed) otherwise you have to pay for listing in Yahoo Diretory and while listing in DMOZ search the proper deep category in the directory and read the guidelines and submit your web site. More directories you can search on the google like joeant.com, goguides.org, galaxy.com etc…

Finding Link Partners
After directory listing, search for theme based link partner web sites or theme based web site, when i say theme based i alwasy mean that if your web site is related to “web hosting” business, then search web hosting and web services web sites to get links. . Google is a best search engine to use when looking for theme linking partners by typing “your keyword + links” . Typing in keywords that you think your customers might use to find you, look for quality, well-ranked, non-competing sites that have “links” or “resources” pages. It is also very useful to look at each of the sites on these “links” pages, as many of them might also be potential link partners. When you have found a good number of sites, add a link to each of them from a “links” page on your own site. It is important to do this before contacting the site owners, as they are much more likely to reciprocate if they see that you have already taken the trouble to link to them. Follow these link partners until you get your site listed on these web sites and once listed, also take care that your link is not removed by the partners.

Forum Discussions
These days, search engine are giving much importance to the links from the discussion forum thread related to your web site, These are being considered as the backward links by the search engines. but be careful while taking part in these thread, the thread should be related to your web site business and the links given in the signature in the footer in your posting should be related to the thread.

For example, There in one thread is going on “Reseller web Hosting” in the disscussion forum, then if you take part in that disscussion and your links given in the signature are related to “clothes business” then there will be no advantage for you. The advantage will be if you use the links related to “Web hosting” Web Site in your signature.

What is Link and Link Popularity?

The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.

What is Link Exchange?

In Link Exchange basically, we exchange links – you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

What are new site link exchange problems?

For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites…”

In one of the reason for site not listed Google has explained:
“If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. ”

It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).

Link building strategy for new site owners

Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.

1. Get Listed on Free Top Web directory

   Try to get listed on open directory project DMOZ ( www.dmoz.org.) and also submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:

   http://www.dmoz.org

   http://dir.yahoo.com

2. Get Links for Your Associates

   Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.

3. Free Site Submission Tools

   There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as ‘link farms” by search engines and listing is penalized.

4. Join Discussion Forum

   The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.

5. Email based discussion

   Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.

6. Reciprocal links request low page rank sites

   The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.

7. Link Popularity through Awards

   Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.

8. Major Industry Associations

   There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.

9. Signing of Testimonial

   Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.

10. Discount Offer

    You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.

11. Affiliate program

    Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.

12. Free Netcard

    Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.

    It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.

    About the Author

    The Article is written by IndiaBook Team specialized in link popularity building and link management. Visit SEO Company India for more information. Learn More about Link Popularity building Expert Services.

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Link building business has grown in many folds in last two and three year as search engine changing its algorithm and giving more importance to inbound links for search engine ranking.

In Indian there is tremendous growth in this business in last two year. Most of web solution provider has diversified there business into link building. Even SEO mainly into search engine optimization and position business now concentrate on link building job for major SEO in US and UK. There is tremendous increase in link building outsourcing business.

Why the link building business increasing in Indian. It has few strong reason firstly the qualified worker are available at low cost even with long working hours. The average cost per day or wage package per day for link builder staff is not more than 10 USD for 8 hours. Secondly increase in link building outsourcing from SEO in USA and UK because of low cost offered to customers. Thirdly Customer in USA still prefer to assign SEO job to established SEO in USA & UK and link building is one of process of SEO which established SEO get it done from India. Last but not the least link building prices at bottom low average for PR2 price is just 5 USD.

Lot of young generation studied in various streams i.e science, arts, management, civil, engineering and information technology are now joining link building jobs. Link building jobs are easy to learn and handle as compare to software development. The basis requirement is to have good communication skill and good English which average student in bachelor degree in India have. So there is lot of staff available for linking business at completive rate in India.

Link building business is either carried out by companies or freelancer in India. The companies registered under various laws provide secure and legal services as they have to take various approvals from Indian Government to carry on export business or receipt of money in foreign currency. Where as there is also another section freelancer operating from home without any legal approvals or permission to carry on link building business and offering low cost services which may some time result into loss of money. Registered link building firm as preferred in India.So registered link building outsourcing companies can provide better link hunters.

Future of link building in India is quite bright keeping in view the Indian Government incentive to software export industry, development of new IT Park, and increase in standard of education and off course big popularity of Google and other search engines. The discouraging factor for all It business is India is Indian rupee exchange rate against US dollar which is falling and rupee is getting more strong.

About the Author

The Article is written by IndiaBook a SEO Company in India since 1999 providing link building services, directory submissions, and SEO services. Visit http://india-seo.indiabook.com for more information on Submit Shop linking service, solutions and packages.
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When a Fortune 500 company’s Web site no longer ranked #1 in Google on a search for its official company name, it was obvious that we had a problem; Google had become extremely aggressive in penalizing sites with “unnatural” backlink anchor text. Although that high-profile example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign.

Anchor Text Penalties

In the past year, webmasters have found that the aggressive link popularity building tactics that work well in search engines such as Yahoo! do not fare well in Google. Google has implemented several features to filter out sites that appear to have an unnatural backlink structure; one of these features seems to be specifically penalizing sites with unnatural backlink anchor text.
It has always been an SEO best practice to use descriptive anchor text in both external and internal links. But search engine optimizers have often focused on a single keyword phrase when choosing anchor text, especially if their topic has one keyword that receives vastly more traffic than any secondary keywords. Since good links are hard to come by, they do not want to “waste” any of those backlinks with anchor text that does not contain their main keyword.

The drawback to this approach is that it can be interpreted as unnatural by a search engine. A site with organic, passively-obtained backlinks will have a wide variety of backlink anchor text variations such as: “official site title,” “keyword,” “keyword synonym,” “www.thesite.com” and even “click here.” If the vast majority of a site’s backlink anchor text is simply “keyword,” it is obvious to an algorithm that the link popularity was not obtained organically.

Latent Semantic Indexing (LSI) Basics

Let’s now touch upon the myth I mentioned before, that if a backlink’s anchor text does not contain your Web site’s main keyword, its power is wasted. The concept of latent semantic indexing, which may be more fully implemented by major search engines in the near future, will prove this myth to be false.
Latent semantic indexing can help overcome the “vocabulary mismatch” problem when a human uses a search engine. Individual words do not always provide reliable evidence about the conceptual meaning of a document. For instance, a Web page that is highly relevant to the term “laptop” may never use the term “notebook,” however it is clear to a human being that “notebook” is often used as a synonym for “laptop.”
While it is beyond the scope of this article to discuss the mathematics behind LSI, its implications for search algorithms are simple. LSI can use statistical techniques to create a semantic analysis for any given query topic. In practice, this means that a page can be considered relevant for a particular keyword, even if it does not contain that keyword. For instance, a page that is considered relevant for “laptop” can also be considered relevant for “notebook” even if it does not contain the word “notebook,” if LSI determines that “notebook” is semantically related to “laptop.”
The principle can be applied to backlinks as well. Backlinks with anchor text that do not contain your Web site’s main keyword, but instead contain a synonym or related word, may still be giving your site a bonus for the main keyword.

Link Popularity Building Best Practice: Vary Your Anchor Text

The recent increase in penalties given to sites with unnatural backlink anchor text, along with the possible implementation of LSI, should give webmasters motivation to vary their backlink anchor text heavily. Rather than seeking to only obtain links using their main keyword, webmasters should include synonyms, variations and related words. Certainly no single keyword variation should be used the majority of the time; rather, the text of all links should vary widely, just as they would if the links were obtained passively. This will ensure a site’s improvement in the SERPs, without drawing a penalty flag.

Andy Hagans is a search engine optimization consultant who specializes in link popularity building and risk management. Visit http://www.andyhagans.com for more information. See http://www.andyhagans.com/link-building.php for more information on Mr. Hagans’ link building services.

A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link. Thus creating a solid network connection. Google likes to see interconnectivity and will reward your website well for planning it this way.

There are drawbacks to the equation. As things change a website that you are affiliated with may drop a hyperlink or a page may get accidentally deleted. When the Google robot goes through your website and finds a dead link it notes that you aren’t keeping good care of your website and punishes your web rank by reducing its point value. If you wish to know what your sites current point value is download The Google Toolbar and search for your website www.yourwebsitename.com in the box and perform a Google web search. Upon reading the full URL, Google will go directly to your site first thus pulling up your home page. There on the toolbar will be a page rank for your website between 1 and 10. 1 being a less visited and noted website and 10 a site that screams traffic 24/7.

Some of the individuals you share reciprocal links with may in fact scan all their links for continuity, should they receive a bounce back for a broken link on your website you can be assured you will receive an email from them. Keeping your website in balance with other sites you share links with will keep the Google engine happy. If you go off and add a company that is not Google friendly, meaning they have no back links you may also lose points.

What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site.

What is PageRank?
PageRank is measure tool of important of web page. Google PageRank can be defined as numeric tool from 1 to 10 to measure the importance of webpage. Google calculate the PageRank on the basis of quality of inbound links. Google PageRank is one of the factors for determining the search engine ranking of web page.

Search Engine’s algorithm is always changing to find artificial techniques to inflate link popularity to get higher search engine ranking. Natural link building strategies involve getting inbound links from all type of relevant sites ranging from PageRank 0-10. Generally link buyer’s or link builder ask for a link from higher PageRank to get quick link popularity which is unnatural. If you have get 100 links and got 90 inbound links from PageRank 3-4 it will clearly indicate that some link buying has been done or some non ethical techniques has been used by a website to create inbound links.

Therefore you must get at least 25% inbound links from relevant webpage have PR zero to make your link building strategies more natural. In our opinion relevance of site giving inbound link is more important than PageRank. Getting inbound links from PageRank 0 is important factor of natural link building or link popularity strategies and must not be ignored.

About the Author

The Article is written by Submit Shop Team experts in link building Campaigns and link development strategies. Visit http://www.submitshop.com for more information.
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1. The best way to give outbound link is to give links within the content page as it is most useful for users who read your site contents. This method of linking is natural and long lasting as search engines want that the pages should be made for users and not for the search engines
2. You can make 4 to 6 resources pages but each page should be on particular theme and object of the page should match the theme of your site. In such a way you will provide the users more related resources on same topic at one place. It will help you in making an authority page.
3. You can also adopt the traditional style which is used in research papers as well as books also where links are given at the end of the page referred to as more references and resources. It gives more information to the users about any particular topic thus enriching their knowledge more. There are many other ways of making link page but the most common is to have a long page with huge list of sites on one single page and linking each site with its title or optimized anchor text without having any relevance between the sites. Such pages never bring traffic rather we just make it only for search engines, which is no doubt a Spam. Google mentioned in its SEO guidelines “Make pages for users, not for search engines “. Search engines are well aware of such kind of link pages and are definitely to be treated by search engines as “Link Farm” and will be penalized.

So in order to have the maximum benefit along with increasing traffic and giving the best to your site users make relevant, authority based link resources which would be beneficial for both your site as well as for the users.
About the Author

The Article is written by Submit Shop Team specialized in link popularity building and link management. Visit http://www.submitshop.com for more information. See http://www.submitshop.com/link_popularity/ for more information on Submit Shop link building services.
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What is effect of linking with Non-Similar URL?
The Major impact is decrease in link popularity as search engines consider them as two URL’s and count link popularity separately for both.

How to verify that my site both version exsist in search engines.
You can just see the Google PR of your pages with www version and non www version. You will find different PR for both versions

What to do to prevent this.
Select same form of your URL for inbound and internal linking. Make sure all your incoming links are pointed to the same form of your URL. When setting up your links make sure to stay consistent with your URL structure. Follow the same structure within your own website. Make sure that your own internal links on your website link to the same URL as your inbound links.

Which Format is to be adopted?
There’s absolutely no difference for search engines for using www or non-www version. Different people have different views some say with www Version you have to type four more character. Where as lot have opinion that all user’s type first www while opening on browser.Many directories require the WWW in the site location so it is preferable to use the WWW version if you can www is very common, people can get confused if you have a domain without. Don’t forget, in your browser when you type “SEO” in the address bar and hit ctrl+enter, it automatically adds the www along with the rest of the URL. For that reason alone, some suggests www version. You may adopt any version of URL but consistency should be there in internal linking.

What to do If both URL structure exist on old site
If you have both yoursite.com and www.yoursite.com you must consolidate two “sites” into one.Showing your content under two different URLs is never a good idea.

First find out the PageRank of each version. and can choose version which has higher PR as it is mostly linked by other websites. You must adopt 301 redirect so there aren’t two versions of your site out there (www.yoursite.com and yoursite.com). It will most likely change your rankings positively as you no longer “split” your site across two sets of URLs, hence each URL will get more link power. You may not see the effect in short term as search engines takes time in whole update of web. You can make 301 redirection in many but most popularity is to use either .htaccess file or set on server. You can also set up your server with the right default hostname when you do this stuff (or to have your host do it for you).If the web server is not configured to have the proper default (www or non-www), there will be so many redirects, it will take ages to load the site.

By now providing a redirect, people will naturally link to you using the one that you want to be used. Make sure that all of your internal links go to the correct one too.

Linking of your site with consistence URL will force the search engine to index real URL and people to link the URL structure you want and will result into saving of leakage of PageRank and increase in link popularity to improve you search engine ranking and goal of each web site owner to increase traffic will be achieved.

About the Author

The Article is written by Submit Shop Team specialized in link popularity building and link management. Visit SEO Company India for more information and learn more about Rare, Valuable and Powerful Link Building Strategies.

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