There are various elements to consider while setting up your website for SEO (Search Engine Optimization) on Google to achieve a high ranking on their search engine. Of course, positive density percentages and reciprocal links must be reflected in your text and meta tags. Google then executes a mathematical equation on your website and assigns a numeric value based on one of the most significant aspects, reciprocal or backlinks.
The terms “backlink” and “reciprocal link” are interchangeable. They tell the Google search engine that your site should be listed higher in the search results because other people appreciate what your website offers, so they link to it. In exchange, you maintain a closed loop by returning the favor by providing a backlink to the other website. As a result, a strong network connection is established. Google appreciates interconnection and will reward you for planning your website in this manner.
There are certain disadvantages to the equation. As things change, a website with which you are linked may remove a hyperlink or delete a page by accident. When the Google crawler crawls your website and discovers a dead link, it notes that you aren’t maintaining it properly and penalizes your web rank by lowering its point value. To find your website’s current point value, get the Google Toolbar and type www.yourwebsitename.com into the box. Then execute a Google online search. When Google reads the whole URL, it will go straight to your site, bringing up your home page. A page rank for your website will be displayed on the toolbar, ranging from 1 to 10.
Some of the people with whom you exchange reciprocal links may scan their links for consistency; if they bounce back for a broken link on your site, you can be sure you’ll get an email from them. The Google engine will be pleased if you keep your website balanced with other sites with whom you share links. You may lose points if you add a company that isn’t Google-friendly, meaning they don’t have any backlinks.