In the mid-1990, websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on their websites. Usually, these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website, in turn, would receive a tiny profit from a click-through when a customer clicked on the banner, went into the website, and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is Google’s straightforward approach to a banner/content-free home page. You would sign up for your website for affiliation with Google, and upon approval, your site would be given a special code to place the targeted ads on your website. Saving Google the space and inconvenience of having to deal with banner ads.
You may still be wondering what Google AdSense does. AdSense is a program where you get paid for targeting your readers to another website’s product or service.
A click-through is measured when someone clicks on that link or the hyperlink. Many websites now have Google AdSense ads employed. Google AdSense uses AdWords content and services in a display box that you strategically place on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to properly deploy the Google AdSense box on their website.
Other sites like Earthlink and Ask.com also employ the same technologies through click-through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product, the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. The amount is how much the Adwords advertiser places on each click.
Advertisers can pay as little as .50 per click upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days; the fewer days involved or, the higher price per click, the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click-through fee in your account.
In short, Google’s idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today. For more such kinds of advanced tools, checkout megritools.com
You can refer to the Google ads guide here.