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SEO Glossary with A Terms


One of the most successful and largest search engines. AltaVista continues to advance Internet search with new technologies and features designed to improve the search experience for consumers. AltaVista, a business of Overture Services, Inc., is a leading provider of search services and technology.


IAC Search & Media delivers world-class information retrieval products through a diverse portfolio of Web sites, portals and downloadable applications. IAC Search & Media’s search and search-based portal brands include,,, and more

Anchor Text

It is the actual text part of a link (usually underlined). used by search engines as an important ranking factor. The words contained in the anchor text can determine the ranking that the page will receive by search engines. It may or may not be related to the actual text of the URL of the link.

AdSense(Google adsense)

It is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money.These ad programs are free and are managed by Google to generate revenue on pay-per-click or pay-per-impression basis. I In other words, you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages.


It stands for Application Programming Interface.They are a set of routines,protocols and tools for building software application.The software that provides the functions described by an API is said to be an implementation of API,viz. generic API’s(e.g. Standard Template Library of high level programming languages), specific API’s, language dependent and language independent API’s.


AdCentre is a type of utility tool which offer advertisement in the form of pay per click service. The MS AdCenter is an effective group of information and tools which helps in placing business on the internet and in effective advertisements. It is recommended to make use of AdCentre advertisement fro all online business and marketing plan.


The analytics is basically a type of program which helps the user to search and gather data about a particular website. The analytic tool is very much popular and many users make use of it. This tool is rich in data and is cost free analytic program designed for the ease of online web user.


Alexa provides information about the topmost websites, related links, traffic stats of internet along with metrics, contact information, online reviews market research, and business development.. With the help of Alexa one can find successful websites on the internet with the help of country, category and keyword.

Affiliate Marketing

The Affiliate Marketing is a publishing work or an advertisement. An affiliate can endorse a service or product of different companies through promotion of website of the companies along with its services. The person offering services are given some money. It means that the individual working as publisher or affiliate enable the companies to increase their business. Whenever a customer visit the company’s link on its blog and purchase anything affiliate is paid by the owner of the business company.


The tool of AuthorRank help enable the user to find out the work of a particular author or writer. This helps the author to be used as an tool for ranking web pages and websites. This utility is connected with SERPs and enable the web user to have an edge over other online users.


By the word authority we mean mean the amount of faith a site is granted regarding a certain query related with online search. By trust or authority we refer to incoming links that are coming from other dependable websites. Authority means the ability to generate links from other trusted sites toward a given website.


By algorithm we refer to a program deployed by a particular search engine to find out pages for a given search query. By algorithm we can find out the web pages connected with a given query and it is quite useful tool for the websites.

Alt tags

Alt tags is kind of graphic description which is not normally shown to the user, until the graphic is of non-transferable nature. Also when a browser is used which do not show graphics. Alt tag are important and vital one as the search engine is not able to differentiate between two different graphic pictures. This tag enable the spider to help get the user to obtain differing content than human user.


Accessibility means obtaining genuine content for the user. Accessible content is machine compatible. Accessibility is different from usability and it represents how a particular item can be used by a certain user. A document on the internet is accessible only when it is understood by all the users, irrespective of which adoption equipment and browser the user has deployed for his or her need.


AJAX stands for XML and Asynchronous JavaScript. It is the process of designing dynamic and fast web pages. The Ajax operates inside web browser with JavaScript to take care of requests which a customer posses due to web server and submit online web pages. AJAX enable the online web pages to obtain smaller amount of data from a server without the need of loading the whole page