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SEO Glossary with A Terms

AltaVista

One of the most successful and largest search engines. AltaVista continues to advance Internet search with new technologies and features designed to improve the search experience for consumers. AltaVista, a business of Overture Services, Inc., is a leading provider of search services and technology. AltaVista continues to advance Internet search with new technologies and features designed to improve the search experience for consumers. Based in Sunnyvale, Calif., AltaVista has a rich history of innovation embodied in 61 search-related patents.The name AltaVista refers both to an Internet search engine company and to that company’s search engine product.

Ask.Com

IAC Search & Media delivers world-class information retrieval products through a diverse portfolio of Web sites, portals and downloadable applications. IAC Search & Media’s search and search-based portal brands include Ask.com, AskforKids.com, Bloglines.com, Evite.com and more

Anchor Text

It is the actual text part of a link (usually underlined). used by search engines as an important ranking factor. The words contained in the anchor text can determine the ranking that the page will receive by search engines. It may or may not be related to the actual text of the URL of the link.

AdSense(Google adsense)

It is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money.These ad programs are free and are managed by Google to generate revenue on pay-per-click or pay-per-impression basis. I In other words, you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages.

API

It stands for Application Programming Interface.They are a set of routines,protocols and tools for building software application.The software that provides the functions described by an API is said to be an implementation of API,viz. generic API’s(e.g. Standard Template Library of high level programming languages), specific API’s, language dependent and language independent API’s.