SEO Glossary – P We continue with our guide to SEO terminology, and here is the next in line.
Pagerank, more popular as PR, is a green line appearing in the Google ToolBar, indicating the importance of that particular web page. PageRank scoring ranges from 0 to 10, 10 being the best. PR is calculated based on a logarithmic scale based on link equity which estimates the importance of the web. Google has already shut down its Pagerank toolbar. PageRank metric is not visible to the public.
Pay Per Click
Pay Per Click or PPC is a pricing model where advertising is priced based on a number of click-throughs rather than impressions.
Pay-per-click is an internet advertising model where advertisers and hosts agree upon a certain amount only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases, which are of utmost importance to the web market. Host sites commonly charge a certain price per click This price can be fixed, or it can be obtained through a bid system. In a fixed rate system, the agreement between the parties is on a fixed amount. While in the bidding system, the advertiser signs a contract and has to compete with other advertisers in an auction, where each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot, usually using online tools to do so. This auction carries out as and when the ad is triggered.
A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content. Once the blogger has written a blog post or posted a video that matches the requirements, PPP reviews the post against its requirements and handles the payment. Simply put, it can be paid content writing for a blogger or a website owner. In blogger outreach services, the outreach agency pays the blogger to write a blog post or review or analysis for a product or service of a customer.
Pay for Performance
Pay Per Call
A page is viewed when the browser loads a website page. It is also defined as the number of views a website or a webpage gets over time.
A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageview is a metric defined as the total number of pages viewed. – Google
The total number of sessions in which a specific page was viewed at least once is referred to as unique pageviews. Each page URL and page Title combination generates a unique pageview. Page views count the number of times a page is viewed. Visits count the number of sessions for visitors. One visit consists of one or more page views.