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SEO Glossary with G Terms


Google is the leading search engines of our time. Google was founded by Stanford University students Larry Page and Sergey Brin in 1998.The name reflects the immense volume of information that exists, and the scope of Google’s mission: to organize the world’s information and make it universally accessible and useful.

Google Adsense

Google’s trademarked name of its contextual advertisement system that allows its publisher sites to display AdWords PPC advertisements on their web pages and earn advertising revenue quickly and easily.

Google Maps

Google maps(for a time named Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services including the Google Maps website, Google Ride Finder and embedded maps on third-party websites via the Google Maps API. It offers street maps, a route planner, and an urban business locator for numerous countries around the world.

Google bot

Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine. If a webmaster wishes to restrict the information on their site available to a Googlebot, or other well-behaved spider, they can do so by with the appropriate directives in a robots.txt file.

Google Advertising Professional (GAP)

The Google Advertising professional deals with pay per click advertising. Every time a customer visit your site or clicks on you have to pay for that click. It is a safe way of spreading your the name of your website online.

Google Bombing

The terms Google bomb assort to practices, such as make bulky numbers of links, that cause a web page to have a high ranking for searches on misrelated keyword phrases, often for funny purposes. SEO is the practice of improving, the search engine listings of web pages for applicable search terms.The search engine optimization is set of practices or dealings designed for improving the search engine listing of a web page.

Google Dance

The name “Google Dance” is frequently used to identify the index update of the Google search engine. It can be described by important movements in search results and specially by Google’s cache of all indexed pages attest the status of Google’s last spidering. But the update does not move as a switch from one index to another at one point in time.
It is the time taken by the google for rebuilding its ranking. As a result of this dancing the ranking of the website in the google may fluctuate during several day time period.

Google Keyword Tool

A keyword research tool specifies by Google which compute the competition and find volume for a keyword, advice related keywords, and will tell you what keywords Google thinks are applicable to your site .This tool helps in finding out new keyword and add them to the account of the user. It is used to find ideas of keyword, estimate traffic towards the website and find out new keywords.

Google Sitemaps

The Sitemaps protocol goes for a webmaster to modify search engines about resources on a website that are available for filing. A Sitemap is an XML ( Extensible Markup language ) file that lists the resources for a site. In an easier way an XML Sitemaps is usually known as Sitemap in which the capital Stands for the list of pages available on your website. Designing and submitting a Sitemap helps the user to make sure that the google knows about all the pages on your website and also includes the URLs that otherwise cannot be detected by google.

Google Supplemental Index

Google supplemental Index refers to collection of database that have been indexed by Google and grouped as supplemental. The google does not place much importance to the page having a google supplemental index. The google supplemental indexed pages never return in the result of  search engine. The duplicated content is also termed as supplemental index content. This problem is most common in websites of e-commerce.

Google Sitelinks

Google Sitelinks or site links are hyperlinks or sub-pages of the website that appear under some of the Google listing, helping users to navigate the given site. The google sitelinks provide navigation for the pages located deeper inside the pages of the website. The site links have been part of the SERPs for a long period of time and they have proved out to be really handy and useful for the navigation of the pages.

Google Trends

Google Trends is a Google tool where we can search terms and analyze traffic for websites over time. It shows traffic for websites for particular search over different countries. It only shows stats of such items from 2004 to present. We can compare only up to 5 terms at one time. Based on the stats of previous years, it can also estimate traffic in near future. We can filter result of the terms by time, locations, category etc.. Google trends are a type of public facility of web nature that tells how many times a particular search term relative to a specific search volume is entered across the whole world and in different language. It is shown in graphical representation, in which the horizontal axis donates time and vertical axis show off many times a term is searched relative to the total number of searches all over the world.

Google Website Optimizer

The Google Website Optimizer is a free tool which is used to optimize and test website design and content. It creates experiments for conversion rate testing. When we change various elements of our pages then Google randomly generates different versions of pages to real visitors who come to our website. There are two types of testing in this A/B testing and Multivariate testing. In A/B Testing, it generates a whole alternative page for the given page.  Multivariate testing is a testing in which there is a different combination available like title, body etc.. the rate of visitor conversion and overall satisfaction of visitors by testing different combination of content of the website.


It refers to the Top 3 Search engines. GYM is for Google, Yahoo and Microsoft Live Search. These are the top search engines because majority of search is done in these three search engines. These are the top most search engines because most of the searches are done by making use of these three search engines.


In these indications is done through graphical icons and not through text commands. The basic components are categorized into input and output. The main feature of the graphical user interface is that in it indications are done through icons of graphic nature and not by text commands. The G.U.I is a user friendly application and it is used in computers and devices of handheld nature.


It is basically a geographical targeting, which display specific ads related to the geographical areas of the visitors. It is done before the search is done, Location is automatically searched on server through IP and accordingly it decides what to do. Geo-targeting is a method for determining the Geo location of a visitor to the website and it delivers the visitor according to her or his location like country, city and IP address. The Geo-targeting is commonly used in internet television and in advertisement of online nature.

Gateway page

Gateway Page is a page which webmaster generally Optimized for search engine. This page has Highly been optimized. There are generally 1-2 keywords in this which the webmaster focused. It is a page which attracts visitors through particular keywords, logo or some text. This page is easy to navigate, simple and has fast loading. Gateway page is termed used by search engine optimizer and webmasters to describe a web page and designed in such a way that it attracts visitors and search engine toward that website. A gateway page is simple, highly optimized and small in size. It attracts the visitors who are searching for a specific keywords or phrases and it offers hyperlinks to the pages located within a website.