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SEO Glossary – H Well here are the terms starting with the word H.

Hidden Text

It is that text which cannot be seen by the visitors on the website and is only meant for the search engine spiders. This method is illegitimate and gets penalty from search engines.


HTML Stands for HyperText Markup Language. The programming language used to mark up web content and display it in a formatted manner.

Hallway Page

It is the Web page which is specifically created to link doorway page.
It serves as an index to a group of pages that you would like the search engine spiders to find. Once a search engine spider indexes the hallway page, it should also follow all the links on that hallway page and in turn index those pages as well.

Hypertext Link

Hypertext Link is the text, which redirects to some other location, when it is clicked.
This text is also called Anchor text. For details refer to ‘Anchor Text’.

Home Page

Home page is the main page of a website. It provides navigational links to all other web pages of same website. It can also be referred as Main page, Front page, or Web server directory index. It usually accumulates the most PageRank score since its url is usually where other sites link to the most. A home page should be so well designed that it should attract more and more visitors.