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SEO Glossary – L

Link (Web Link)

The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

Link Building

Link Building is process of getting links from other sites by various means reciprocal links, one way links, link exchange and from directories, news letter and search engines.
Link building is process of obtaining inbound links from external site with aim of improving link popularity which in turn helps in achieving higher search engine ranking and director relevant traffic in addition to branding and content publicity.

Link Exchange

The practise of exchanging links with other websites, often with the purpose of increasing Link Popularity.
In Link Exchange basically, we exchange links – you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

Link Popularity

Link Popularity is the number of inbound links pointed to your website or webpage. The quality of links is much more important than quantity of inbound links.
Link popularity is one of the most important factors in top search engine ranking. Search Engines give importance to the web site which have incoming or backward links from quality and theme based related web sites. Search engines consider these incoming links as VOTE for your web site which is given by others quality web sites to select your web site on top or as winner web site in search results. It does not mean the number of sites pointing to your site is your link popularity and the more links for your web site, the higher your ranking will be. Search Engine are very intelligent and they have very advanced ranking algorithms to find the relevancy of incoming links related to your web site.

Link Farm

It is a group of highly linked websites with the invent of increasing link popularity A link farm is a group of highly interlinked websites with the purposes of inflating link popularity (or PR). It is a form of spamdexing, spamming the index of a search engine.

Landing Page


Link Baiting


Log Files


Link Reputation


Long Tail


Latent Semantic Indexing (LSI)


Link Acquisition


Link Removal


Link Wheel


Lead Generation


Linking Profile


Local search


Local Internet Marketing