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SEO Glossary – P We continue with our guide to the SEO terminology and here is the next in line.


Pagerank or more popularly known as PR is a green line which appears in the Google ToolBar indicating the importance of that particular web page. PageRank scoring ranges from 0 to 10, 10 being the best. PR is calculated based on logarithmic scale based on link equity which estimates the importance of web.

Pay Per Click

Pay Per Click or PPC is a pricing model where advertising is priced based on number of click throughs rather than impressions.


Pay-per-click is an internet advertising model, where advertisers and hosts agree upon a certain amount only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases ,which are of utmost importance to the web market. Host sites commonly charge certain price per click This price can be a fixed or it can be obtained through bid system.In fixed rate system,the agreement between the two parties is on fixed amount.While in bidding system, the advertiser signs a contract and he has to compete with other advertisers in an auction,where each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot,usually using online tools to do so.This auction carries out as and when the ad is trigerred.


A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content. Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements and handles payment.

Panda Algorithm


Penguin Algorithm


Paid Inclusion


Pay for Performance




Pay Per Call


PPC Management


Page Title


Paid links


Page Views