This is a major question that comes to mind for every SEO, link-building company, and webmaster what kind of link page should be on their site or what is the best way of giving an outbound link? Everybody needs links; to get them, one has to give back something in return unless your contents are so good that others voluntarily link the site. You need a link page or another way of giving outbound links to give backlinks. What method should be adopted for outbound link structuring? In my opinion, you can adopt the following :
- The best way to give outbound links is to give links within the content page, as it is most useful for users who read your site content. This linking or link building method is natural and long-lasting as search engines want the pages to be made for users and not for the search engines.
- You can make 4 to 6 resource pages, but each page should be on a particular theme, and the page’s object should match your site’s theme. In such a way, you will provide the users with more related resources on the same topic in one place. It will help you in making an authority page.
- You can also adopt the traditional style, which is used in research papers and books where links are given at the end of the page, referred to as more references and resources. It gives more information to the users about any particular topic, thus enriching their knowledge. There are many other ways of making a link page, but the most common is to have a long page with a huge list of sites on one single page and link each site with its title or optimized anchor text without having any relevance between the sites. Such pages never bring traffic; rather, we just make it only for search engines, which is no doubt Spam. Google mentioned in its SEO guidelines, “Make pages for users, not for search engines. ” Search engines are well aware of such kinds of link pages and are definitely to be treated by search engines as “Link Farm” and will be penalized.
So to have the maximum benefit along with increasing traffic and giving the best to your site users, make relevant, authority-based link resources that would benefit both your site and the users.