Link building can be defined as a collection of links for your site from other websites, which helps you get direct traffic and improve your website’s search engine ranking.
Link building business has grown many folds in the last two and three years as search engines change their algorithm and give more importance to inbound links for search engine ranking.
In India, there has been tremendous growth in this business in the last five years. Most online solution providers have expanded their services to include link building. Even SEO experts who used to focus solely on search engine optimization and position management are now focusing on link building for big SEO in the United States and the United Kingdom. There is a tremendous increase in the link-building outsourcing business. Most SEO agencies in the United Kingdom outsource backlinks generation tasks to Indian SEO companies.
Why is the link-building business increasing in India? It has a few strong reasons firstly the qualified worker are available at low cost even with long working hours. The average cost per day or wage package per day for link builder staff is not more than 10 USD for 8 hours. Secondly, increase in link building outsourcing from SEO in USA and UK because of the low cost offered to customers. Thirdly Customers in the USA still prefer to assign the SEO job to established SEO in USA & UK, and link building is one of the processes of SEO that established SEO to get done from India. Last, link building prices at the low bottom average for PR2 is just 5 USD.
Many of the young generation studied in various streams, i.e., science, arts, management, civil, engineering, and information technology, are now joining link building jobs. Link building jobs are easier to learn and handle than software development. The basic requirement is good communication skills and good English, which the average students with bachelor’s degrees in India have. So there is a lot of staff available for linking business at the completive rate in India.
Link building business is either carried out by companies or freelancers in India. The companies registered under various laws provide secure and legal services as they have to take various approvals from the Indian Government to carry on export business or receive money in foreign currency. At the same time, there is another section of freelancers operating from home without legal approvals or permission to carry on link building business and offering low-cost services, which may sometimes result in loss of money. Registered link building firm as preferred in India. So registered link building outsourcing companies can provide better link hunters.
The future of link building in India is quite bright, keeping in view the Indian Government’s incentive to the software export industry, the development of a new IT Park, an increase in the standard of education, and of course, the big popularity of Google and other search engines. The discouraging factor for all It businesses in India is the Indian rupee exchange rate against the US dollar, which is falling, and the rupee is getting stronger.