The major factor for success on the Internet is link popularity. Having good link popularity can increase your website’s traffic by bringing a high ranking on search engines. It is quite a difficult task for a new site to build link popularity which has just been born; here we will discuss what strategy a new site should adopt to boost link popularity. First, let’s understand the meaning of link, link popularity, and link exchange.
What is Link and Link Popularity?
The link (hyperlink or Web link) connects one Web resource to another. The Internet begins with a hyperlink, and a person goes from one page to another page by clicking the link. On a web website, links are buttons and underlined text that, when clicked, take you to another page.
What is Link Popularity?
Link Popularity means how much you are known on the internet, which can be measured by how many sites or web pages are linked to you. The quantity and quality of sites connected to your site are measured by link popularity. The amount of high-quality links pointing to your website is known as link popularity.
What is Link Exchange?
In Link Exchange, We exchange links – you put my link to your website, and I add your link to mine. A barter system gives a link and, in return, gets the link. By exchanging links with theme-based sites or authority sites, you can increase your website’s link popularity, which will increase your website’s search engine rankings.
What are new site link exchange problems?
For new sites, it isn’t easy to get linked with other sites. Even Google takes the site for indexing if it has few inbound links from other websites. Google says, “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites….”
One of the reasons for the site not listed Google has explained:
“If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. ”
Your site will not be listed on Google quickly. Search Engines usually take news sites very fast if other popular websites link you. The new site will also not get reciprocal links from other sites because of nonpopularity or 0 PR (Google Page Rank).
Link-building strategy for new site owners
Now, what strategy should new sites adopt to get started on the Web? Here are the few ones which will work.
- Get Listed on the Free Top Web directory.
Try to get listed on the open directory project DMOZ ( https://dmoz-odp.org/.) and submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing.
- Get Links for Your Associates
Try to get links from your associated or friends web sites. You can get links from your dealers or business associates if you are in business. It will also help you in getting theme-based links. In the initial stage, you can make links from your friends and relative web pages or site; although they may not be theme based, at least search engines like Google will find your link and index you.
- Free Site Submission Tools
There is a lot of free site submission tool available on the Internet. Use them to get a listing as for the new site owner; it isn’t easy to find important search engines. Be careful and do not submit many times to the same search engines as they may consider repetitive submission Spam. Further, avoid FFA pages, which are treated as ‘link farms” by search engines, and listing is penalized.
- Join Discussion Forum
The Discussion form is another medium to get inbound links. Join the Message Board, which is related to the theme of your site, and if you are an expert in your field, you can reply to the many threads. Be sure to include your URL in your signature, and also anchor text to be linked with the URL should be your site Keyword. If the message board allows it, you can include a short promotional blurb about your site at the end of your posts. Even if you do not post, try to add your URL to your profile. It is also an inbound link and is important if from your theme-based Forum. Add your details, i.e., city, country name, interest, and occupation, in your profile, as it will make your theme-based pages where all contents are related to you.
- Email-based discussion
Email-based discussion lists, archived on the web in static HTML pages, can also be used to boost your site’s link popularity similarly. In this case, the signature file you use with your email program should contain the URL for your website.
- Reciprocal links request low-page rank sites.
The New site faces difficulty in exchanging links with high Page Rank Sites. It is better to start exchanging links with sites that are related to your topic or theme of your site even if they may have a low Page Rank. You will see that their page rank will increase with time, and you will gain.
- Link Popularity through Awards
Try to join the award sites. Many sites open contests or awards for good site design or content sites you can apply for if you get a chance. Your brief site content will be published on the Award site, increasing your link’s popularity.
- Major Industry Associations
Many industrial association sites publish free listings of their sites. Find the association site related to your products or the site’s theme and get listed.
- Signing of Testimonial
Many websites ask you to write testimonials and add your URL. Just study the site and write brief genuine testimonials about the website. If you can write a good, genuine testimonial, you are sure to get listed there with your comment. Do not sign guest books with vague comments to get links.
- Discount Offer
You can offer a discount or concession on your goods, products, and services to anyone who puts a small banner or text link back to your site.
- Affiliate Program
Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put their affiliate code on their sites containing your URL, and you will get theme-based inbound links.
- Free Net card
Try to make the free net card available on the Internet, and your complete detail to make your full information page and the inbound link is also important as it is your business card on the net.
It is always said better beginning is half done. So if a new site adopts the above method to increase link popularity, they are sure to build a good page rank in the beginning, and later on, all higher page rank websites will be ready to exchange links with you, and will result in the building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 months till search engines index all full site pages.
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