SEO Glossary with D Terms
Directory Submission
Directory submission is the method of submitting a website link and its associated meta-data, such as title, description, and keywords to web directories. The purpose of directory submission is to grow website ranking in SERPs (search engine results), increase the visibility of a website, and help to expand overall website traffic. Directory submission is one of the most popular off-page SEO techniques and is still used by a lot of website owners today.
Database-driven
Database- driven Means the web page that grabs information from a database and inserts that information into the web page each time it is loaded. The page is connected to the database by programming. If the programmer makes some changes in the database, the change will automatically be reflected back on the web page.
Dead link
It is the link that is there on the website, but actually, it does not exist. The most common result that we get on clicking to a dead link is a 404 error, which indicates that the server responded but the requested page could not be found. Another type of deadlink is a URL that points to a site unrelated to the content sought. It occurs when a domain name is allowed to lapse and is subsequently re-registered by another party.
Doorway Pages
Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. These web pages are created for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages, etc.
Deep Link
By deep-link, we refer to a hyperlink present on the website and which is not the homepage. The deep link is an internal link. Popularity of deep links is a must to gain search engine rankings. The deep link is regarded as good submission in the terminology of SEO.
Dedicated Server
The Dedicated Server is a type of server in which the client leases a total server that is not shared with anyone else. It is a more flexible type of hosting and in it, the organization doing the hosting has full control over the server like the choice of hardware and operating system. Due to its higher cost, the dedicated server is deployed by those websites which have a higher volume of traffic toward them.
Deep Link Ratio
Deep Link Ratio refers to a number of internal pages that are linked with incoming links of relevant established web pages. By internal pages, we refer to those pages that are located deep inside the website and are different from the main page or homepage. The deep link ratio points towards the ratio that is present between the number of pages pointing towards the home page and the number of links that point towards the interior page. The deep-link ratio is given in percentage more the link ratio better would be the SERPs.
De-Listing
By De-Listing, we refer to the removal of pages from the index of the search engine. There is a number of reason why a site is scraped or removed from the search engine. De-listing is done when a site breaks the rule of guidelines of search engines like enhancing the rank of the site through illegal ways.
Del.icio.us
Del.icio.us is rated among one of the most popular and top social bookmarking sites where one can share, save their bookmark online with other people. One can check out their bookmarks from any place they visit. There is the option or service of creating a personal wish list on this site and one can also subscribe to their favorite subjects and users to it.
Description
The description is that information which companies keep for different people present all over the world. With the help of these statistics, one includes the size of the client so that can company can check out medium, large or small companies. But generally, this is used to recognize differences in the attribute present among people.
Demographics
The demographic is that set of information or characteristic which the company keeps for different types of people located all over the globe. The characteristic generally includes gender, age, occupation and ethnicity, and other related items. The target of demographic business includes a group of people at which the services and products of the company are targeted.
Digg
In Digg, different websites and news stories are submitted by users located all over the world. This tool lets the users vote for the stories by digging and buying through vote down. It is generally seen that the links with the majority of Digg votes appear on the homepage in the beginning.
Directory Submission
Directory Submission is the process of submitting your website URL to numerous online directories (websites) in order to gain backlinks and expand your business. This is an off-page SEO approach for getting links from people who aren’t on your website.
DMOZ
DMOZ is also called as Open Directory Project(ODP) and it is the biggest directory system that has websites more than 5 million in number. There are subcategories and categories present in the DMOZ. The links of this directory are included in appropriate subcategories. The interesting aspect is that DMOZ is handled and kept by human editors and the links are reviewed manually before they get live. The time is taken for getting your listing approved takes a lot of time in DMOZ.
DNS
If we look at the Domain Name System or service we refer to point the domain name to the server and where the real site is stored. DNS converts URL addresses into an Internet IP address of numeric type( for e.g. 202.218.10.2). Whenever a user places a domain name, the browser forwards or sends a request for an address to a DNS and it asks the host’s IP address. The DNS comes back with a real IP address, then the user makes use of the website directly along with the host.
Domain
By domain name, we mean a specific name that helps to identify a site on the internet. The domain name has two or more portions separated by dots like www.yoursite.com. The domain name can also be called the site’s homepage like for example “http://www.yoursite.com/sites/search/web?q=books&pg=q is connected to domain “http://www.yoursite.com/“. Actually, the domains are text names of plain type for IP addresses.
Duplicate Content
The Duplicate content is that content that has been sent back by another writer of content. We have the ability to check copied or duplicate content on yahoo or google. There is also the facility of using the tool of content checker of duplicate like copyscape.com to modify the duplicate or copy content.
Dynamic Content
A web page’s dynamic content is that information that lets a page automatically change for various users and their website-based activities like:- this highlights the time of the country of various users. The dynamic content consists of content that attracts the users by offering them the experience of interactive nature.
Domain age
By domain age we mean, what is the age of a website or how older that website is? The longer the life of the website better it is considered. The age of the website has a big effect on the domain ranking of that website. The older domains have ranking higher in the search engine. For SEO purposes the domain age is very much handy, due to the ranking factor.