SEO Glossary – L

Link (Web Link)

The link (hyperlink or Web link) connects one web resource to another. A hyperlink is an element in an HTML document that links to another part of the document or a different document entirely. Hypertext is text with hyperlinks. The Internet begins with a hyperlink, and a person goes from one page to another page by clicking a link. Links are the buttons and underlined text on web pages that take you to other pages on click.

Link Building

Link Building is the process of getting links from other sites through reciprocal links, one-way links, link exchanges, directories, newsletters and search engines.  Link building is the process of obtaining inbound links from external sites to improve link popularity This helps in achieving higher search engine rankings and directing relevant traffic in addition to branding and content publicity.

Link Exchange

The practice of exchanging links with other websites, often to increase Link Popularity. In Link Exchange, we exchange links – you add my link to your website, and I will add mine. It is a barter system giving links and, in return, getting links. By exchanging links with theme-based sites or authority sites, you can increase your website’s link popularity and search engine rankings.

Link Popularity

Link Popularity is the number of inbound links to your website or webpage. The quality of links is much more important than the number of inbound links. Link popularity is among the most important factors in top search engine ranking. Search Engines give importance to websites with incoming or backward links from quality and theme-based related websites. Search engines consider these incoming links as VOTE for your website, which is given by other quality websites to select your website on top or as winner website in search results. It does not mean the number of sites pointing to your site is your link’s popularity; the more links for your website, the higher your ranking will be. Search Engines are very intelligent and have advanced ranking algorithms to find the relevancy of incoming links related to your website.

Link Farm

It is a group of highly linked websites to increase link popularity. A link farm is a group of highly interlinked websites with the purpose of inflating link popularity (or PR). It is a form of spamdexing, spamming a search engine’s index.

Link Juice

Link juice is slang for the amount of power a backlink passes on to another site, thereby strengthening it. His worth is communicated via hyperlinks. Search engines see links as votes from other websites that your page is valuable and worth promoting. The “juice” of ranking the page hosting the links transfers to their destination is called Link Juice. The amount of positive ranking factor a link passes from one page to the next is referred to as link juice. Because the total value is shared among all links, the amount of link juice passed through each link is determined by the number of links on the page.

Landing Page

 

Link Baiting

 

Log Files

 

Link Reputation

 

Long Tail

 

Latent Semantic Indexing (LSI)

 

Link Acquisition

 

Link Removal

 

Link Wheel

 

Lead Generation

 

Linking Profile

 

Local search

 

Local Internet Marketing